Shark Gaming
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Shark Gaming Systems A/S delivers some of the market’s most tailored gaming systems, with a no compromise approach to performance, design, and the overall gaming experience.
Each PC is developed with one goal: to give gamers the best tool to unlock their potential.
But in a world where the customer journey starts online, delivering the right guidance is just as important as delivering the right hardware.
That’s why Shark Gaming has adopted Karla, not only as a traditional chatbot, but as an AI configurator that helps customers put together their next PC, even outside opening hours.
When the buying journey starts with hundreds of questions
Choosing a gaming PC is rarely a simple checkout. Customers want help matching budget, games, and performance expectations, and they often ask detailed questions about components, upgrades, delivery, and availability.
That creates a familiar challenge for a specialist brand like Shark Gaming, many questions are high intent and worth answering well, but they can also consume a lot of time for the team, especially outside opening hours.
"Karla has given us the opportunity to offer customers a better support and sales experience by delivering correct, and well formulated answers.”
Eduardo, Head of Customer Dept.
From chatbot to AI configurator, guidance that feels personal
Shark Gaming uses Karla as more than a traditional chatbot. Today, Karla works as an AI configurator and digital sales consultant, combining product knowledge with AI to guide customers through configuration, from choosing components and case, to finding the right match between budget, games, and preferences.
Karla also answers technical questions about performance, stock status, and delivery, so customers get an experience that feels like personal advice, just online, and available 24/7. This helps Shark Gaming support more customers, give more precise recommendations, and free up expert time for advanced, complex inquiries.
“We have also been able to expand Karla’s functionality from chatbot to a real AI configurator, which creates strong value in the customer journey, especially when customers need help configuring their PC outside our opening hours. It has increased customer confidence in buying the right products, and we can also see it reflected in our sales.”
Eduardo, Head of Customer Dept.
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