Jordemoderforeningen
Jordemoderforeningen is the professional organization for midwives and midwifery students in Denmark. The association works purposefully to ensure good working conditions, strong professionalism, and political influence, while providing relevant advice and support to their many members across the country.
As a professional organization, Jordemoderforeningen daily receives many inquiries about collective agreements, membership, quotas, courses, maternity rules, and much more. To ensure fast and accurate answers around the clock, and at the same time ease the workload for the administration, they have implemented Karla as an active part of their member service.
With Karla, members can now get answers when it suits them, without having to wait for opening hours or manual replies from the secretariat.
Fast answers and a helping hand all the way
Karla is integrated directly on Jordemoderforeningen's website and matches the association's visual identity. With a single click, members and students can find answers to the questions that fill a busy everyday life.
If a user asks, for example: "How do I sign up as a student?", Karla quickly gets to work. In just 10 seconds, she explains the process step by step and refers the user to the relevant subpage for further help. The ambition is to hold the user's hand throughout the conversation until they have received answers to their inquiries.
Karla provides fast answers based on the website's information, refers to relevant subpages, and clarifies questions that would otherwise have landed with support. If personal help is needed, she naturally informs about the possibility of direct contact. The result is fewer manual inquiries to the administration and a more accessible member service.
From skepticism to optimized communication
Letting an AI handle professional questions requires trust, and initially, there were natural considerations.
"Initially, we were a bit skeptical about whether a chatbot could correctly answer the questions our members ask. And it has also required a revision of parts of our website. But the revision has simply optimized our communication. And Karla actually continues to do so. So in addition to helping members with faster answers, it also helps us in the secretariat optimize our website using Insights."
Tina Frisk Kjettrup, Organizational Consultant
Jordemoderforeningen shows how AI technology can become a natural and valuable part of member communication, freeing up time in the secretariat and providing valuable insight into member needs.
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