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Fårup Sommerland
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Family experiences in the forest since 1975
Since 1975, Fårup Sommerland has been the setting for family adventures in the middle of the forest. From the early days of rowing boats and trampolines to today’s thrill rides, carousels, and Denmark’s largest water park, the goal has stayed the same, creating memories guests bring home with them.
For a park built around experiences, the guest journey starts long before the first ride. Planning, practical information, and reassurance are part of delivering a great day out.
Making answers easy to find, before the fun begins
Before guests arrive, many have questions about tickets, opening hours, shows, and practical details. If that information feels hard to find, it can add friction to the experience, especially for families planning a full day.
Fårup Sommerland wanted a smooth digital experience where guests can quickly find what they are looking for. At the same time, the team needed an easy way to work with content, and continuously expand the knowledge base as new questions appear through the season.
A guest assistant that keeps getting smarter, and is easy to maintain
Fårup Sommerland implemented Karla to help guests quickly find the right information, and to guide them to relevant pages across the website, 24/7. The setup supports the guest journey before, during, and after the visit, and makes it easier for the team to keep answers up to date as needs change across the season.
“We experience Karla as a strong and user friendly platform, where the admin portal makes it easy and clear to work with content. Support responds quickly, thinks in solutions, and ensures that we get the most out of the product. The conversations create real value for our guests, and it is simple to add new knowledge, so Karla keeps evolving.”
Oscar Alon, Digital Forretningsudvikler
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