Serviceforbundet

A secure working life requires a strong trade union

Serviceforbundet works every day to ensure their members' rights, well being, and security in the labor market. However, questions about salary, maternity leave, collective agreements, and work environment rarely only arise during normal business hours. Members need answers exactly when doubt occurs, whether it is late evening or early morning.

A union's finest task is to be there for its members. To meet this growing need for accessibility and flexibility without compromising the quality of their counseling, Serviceforbundet decided to expand the team with a new digital colleague.

Meet Emma, the tireless digital colleague

The new colleague is named Emma. Emma is built on Karla's platform and functions as the digital assistant of Serviceforbundet, always ready to help. Where traditional phone customer service closes in the afternoon, Emma works around the clock.

"Emma is at work around the clock. Therefore, we can now provide even better member service in Serviceforbundet. When we arrive at work, there may be a message from the chat, which we immediately follow up on by contacting the member. Via Karla, we can see what information is missing on the website, so we can continuously expand it. For us, the goal has not been to have less contact with the members, but to be able to provide a fantastic service. We would definitely recommend other trade unions to do as we do. AI provides new opportunities that we must use for the benefit of the members. We are happy with the collaboration with Karla and have been on the platform for over a year now."

^{Susanne Fasting, Communications Director}