
Friheden
Aarhus’ park of rides, concerts, and year round experiences
Tivoli Friheden is one of Aarhus’ most popular attractions, welcoming more than 630,000 guests every year. Whether it is summer, autumn, or the Christmas season, visitors can look forward to a cosy day in the park, with thrilling rides, great concerts, seasonal events, and plenty of food stalls.
With a guest experience that spans planning at home, arrival at the park, and questions that pop up along the way, clear information is part of delivering a great day out.
Information needs to be easy, and available right when guests ask
With hundreds of thousands of visitors each year, it is crucial that guests can find the information they need, quickly and effortlessly. Tivoli Friheden wanted a digital solution that could be available 24/7 and give guests confidence before, during, and after their visit.
That is why Tivoli Friheden implemented Karla’s chat, which is now a natural part of the park’s guest journey. Every day, the chat helps with questions about:
- Opening hours, always up to date information
- Tickets and practical details, pricing, access, and purchase options
- Events and concerts, programme, highlights, and dates
- And much more, from food stalls to parking options

Built into the digital universe, on brand, and easy to use
Karla is embedded directly into Tivoli Friheden’s digital universe. The chat matches the park’s visual identity and meets guests in a friendly, straightforward tone. In just a few clicks, visitors can get answers about opening hours, tickets, events, concerts, and practical details, quickly and clearly, without having to search through the website.
For Tivoli Friheden, this means guests get answers immediately, whether they are planning at home or standing in the park. At the same time, customer service gets time back to focus on the more complex inquiries where human help matters most.

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