Dansk Psykolog Forening

Guiding professionals since 1947

Dansk Psykolog Forening has been the dedicated union and professional organization for psychologists in Denmark since 1947. Today, more than 13,000 highly skilled psychologists and psychology students are active members. They work in a wide variety of important settings, ranging from the public sector and private companies to managing their own independent clinical practices.

Supporting such a large and diverse group of highly educated professionals naturally generates a massive amount of complex questions. Members frequently seek guidance regarding pay and agreements, specific employment terms, strict ethical guidelines, professional supervision, and the practicalities of running a private clinic.

While the answers to these topics are usually available somewhere on the official website, members do not always search using the exact same vocabulary or technical terms that the website uses. This linguistic gap can create a frustrating barrier when a member urgently needs precise information during a busy workday.

Answering questions in the members own words

‍To remove this barrier and significantly improve the digital member experience, Dansk Psykolog Forening added Karla to their platform. This intelligent digital assistant ensures that members can simply ask complex questions in their own natural words and get an accurate answer straight away.

However, the most useful part of this technological upgrade actually turned out to be what happens after the question is answered. Every single inquiry shows exactly what the members are actively looking for, which tells the administration precisely where the website is missing something or where the wording needs work.

"It is not just about offering the chat function in itself. What is also interesting about Karla Chat is that we get answers to what we should have information about, or what we should phrase differently or in more words. That way we update the website on an ongoing basis, because our members in principle become co producers of new and revised content by asking professional questions. And we can develop content further together with Karla, so we nudge users in the right direction."

^{Dansk Psykolog Forening}