Danmarks Smukkeste

Inspiring nature and practical planning

Nestled among the highest points in Denmark, deep green forests, and open lakes, Skanderborg is known to many simply as Danmarks Smukkeste. Behind this beautiful destination sits a dedicated tourism team whose primary job is to make sure that everyone planning a visit finds exactly the information they need to create unforgettable memories.

Whether it is a family looking for a child friendly swimming spot, an active couple heading for the famous Himmelbjerget, or friends searching for local dining options, the website serves as the ultimate guide.

However, visitors rarely plan their trips between nine and four on weekdays. Inspiration strikes and questions arrive late in the evening, early on a Sunday morning, or even directly from the car on the way there. Providing accessible support outside regular office hours was a challenge that required a smart digital solution.

A helpful extra pair of hands

To make sure those important questions get answered whenever they come in, the tourism team chose to implement Karla on their official website.

The intelligent digital assistant handles the vast majority of practical questions completely on her own. Crucially, when she does not have the exact answer, she politely points visitors towards the physical tourist information office rather than guessing, ensuring a high level of accuracy and trust.

"With Karla we have gained an extra pair of hands, available around the clock, that is really good at answering the vast majority of the questions visitors to our site ask in the chat. When she reaches her limits, she refers them to one of us in the tourist information office, who can quickly help with an answer. On top of that, the questions in the chat give us valuable knowledge about what guests are asking about, so we can add facts and make corrections."

^{Hanne Elisabeth Baastrup, Responsible for tourism}